On a previous post I talked about the simple stages of Sticky Marketing, which is what I call effectively inviting people in, making them comfortable, and sending them on their way with more than they expected. I thought an example of good business and sticky marketing style might be in order.
A few years ago my family and I were visiting Morocco and were staying in Marrakesh where every night there is a fairly crazy open marketplace in the old city square. We were looking for a snack  and there were many tempting nut vendors to choose from. After a day of sometimes uncomfortable sales transactions we were a bit weary as to which nut vendor to trust and approach.
Invite Them In – Big smiles and offers to sample their nut selection at no charge brought us over to one of the look alike nut carts.
Make Them Comfortable – They let us try any nuts we wanted and were very helpful (but not pushy) about bagging up what we chose to buy. We probably bought more than we needed as we sampled different kinds and enjoyed the transaction. They were so appreciative and had an excellent attitude about their work.
Give More Than Is Expected – After they made the sale they continued to engage in conversation with us and suggested some photos. They let us climb up in their cart for some great photos.
They realized we were not potential long term repeat customers but they still made us feel welcome and made the experience of buying nuts much more than we expected. It was a win-win for everyone and a great example of of good business marketing
How are you inviting people in to your small business? How are you making people comfortable and adding value to the experience once they do arrive? Because that is sticky marketing in a nutshell (pun intended) and it can be a large, crazy marketplace out there. It’s a simple example of good business. If you love what you do keep looking for fun, honest and creative ways to spread that excitement to prospects, visitors and customers.
Jeff Nicholson is the founder and Creative Director at 
