I believe every company can utilize promotional stickers in some way. I’ve pushed that thought before and as a sticker guy, that makes perfect sense. But, I hadn’t really spent much time contemplating a bigger, more important question: What makes a promotional sticker different from any other sticker?
After careful consideration, my conclusion? Nothing. I believe every sticker (unless blank) is promotional. Every sticker made is designed to promote some idea, image or message in some way. Let’s take name-tags for example.
Name tag labels are a sticker that promotes who you are at a gathering of people. It is designed to break down barriers a bit and have people more comfortable meeting, socializing or networking with each other. If you are wearing a name tag you are promoting being approachable and open to a conversations.
I’m not sure how it happened but somehow I hadn’t heard about “The Name Tag Guy”, Scott Ginsberg, till I read about him in an article the other day. This guy has made a career out of wearing a name tag every day (for over 14 years at time of print)! Seriously. This guy isn’t in the sticker business per say, but he has built a lucrative career speaking, blogging, writing books, etc. around the consistent use of one particular type of promotional sticker. I often encourage brands to create stickers that are badges. The Name Tag Guy reversed the order, starting with a sticker badge and then creating the brand.
This is a great story, I encourage you to check out his TEDx Talk and hear Scott’s story. There are definitely some take away promotional tips any business can benefit from.
Jeff Nicholson is the founder and Creative Director at 
One Response
This guy is a great speaker, hilarious and inspiring. Stickers can serve in many ways!