Do all your employees have a sticker with your logo on their cars? Why not? Whether it’s a small promotional sticker that you hand out or sell to the public, or fleet vehicle signage or vinyl graphic exclusively for company and employee vehicles there is no reason you shouldn’t utilize this readily available, low cost advertising space. Fleet vehicle signage does not need to be big and loud, it can also be subtle, fun and effective.
What type of incentive would it take to have all employee’s take part in an identity building sticker program? Hopefully, it wouldn’t take much for employees who are excited and happy about where they work. Maybe it’s as simple as just asking. Maybe a small cash incentive? Perhaps just a big thank-you-lunch at the end of a certain period of time for the sticker campaign.
With the high cost of billboards and other print advertising the low cost, high exposure potential of promotional stickers is more powerful than ever. Remember, stickers aren’t usually viewed by the public as “advertising” but as testimonials and signs of support. There is only so much you can do to encourage customers to place a sticker in a visible location (like being a great company and offering a well designed, “cool” sticker). But, with employees, you already are paying them to promote and support your company so why not encourage them to take that support out on the road? Think of it as the minor league for fleet vehicle signage. Take care of wrapping or using car door magets on fleet vehicles but don’t forget there’s a secondary fleet where custom car stickers can still make thousands of impressions.
Of course, friends, fans, and customers can also be turned into brand ambassadors (that’s the very purpose of promotional stickers). The purpose of this post is just to remind you not to ignore the low hanging fruit of possible sticker real estate that you control, or easily incentivize exposure from those with the most interest in seeing your company succeed.
Bonus points for employees who add your branded stickers to their water bottles, laptops, bikes and other visible locations. How about a contest or great prizes for those that can be most inventive or cover the most surfaces?
Jeff Nicholson is the founder and Creative Director at 
2 Responses
Great marketing idea! I have a friend who reps her company’s sticker on her car in return for a better parking spot in her company lot. I would jump at the chance to do the same.
Here is a interesting relevant article to this post: http://www.azcentral.com/arizonarepublic/business/articles/2010/02/15/20100215biz-gl-peokrispyad0215.html What would you stick to your car for $100 per month? What would your employees stick on their cars for a $10 lunch coupon each week (or month)? Probably not a big, cheesy Krispy Kreme sticker like this, but….