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The Trident Literacy Association partnered with Websticker to boost exposure and increase donations for their non-profit. Their mission is to help adults reverse the cycle and impact of generational poverty and illiteracy through the acquisition of vital life skills. Our mission at Websticker is to help organizations leverage custom promotional stickers for increased exposure and sales/donations.

The Sticker Campaign For Trident Literacy:

We created mini-bumper stickers that would work well as a hand-out at events, for volunteers, for participants, and for a yearly fundraising mailing.

For the annual mailing we also created custom labels for the outside of the envelope saying “free sticker inside”. The purpose of the envelope label is to increase the open rates of the mailing. The purpose of the quality, outdoor sticker inside was twofold – To arm recipients with a mini-billboard that can increase awareness, exposure and word of mouth. And, also to offer something of value (a gift of sorts) that encourages follow through on a donation or increasing donation levels.

The Sticker Results:

In previous years the donation increases from the annual mailing had an average increase of about 4% a year. With the use of the label and sticker as part of the mailing the donations (in dollars) from the mailing increased 53% from the previous year.

The report from Trident; “Our End Of Year Giving Campaign earned more money the year we used your stickers… the stickers increased donations by much more than the stickers cost out-of-pocket, a clear case in favor of using stickers as campaign donation encouragement.”

Continued Sticker Exposure and Value:

Just using the stickers for the successful Giving Campaign is reason enough to make custom stickers an essential tool for every non-profit, but let’s not forget the stickers are adding much more than that. Outside of the non-profit fundraising campaign itself the stickers are spread around the community by volunteers, participants and supporters. And, every sticker that gets into someones hands is free advertising, branding and encourages conversations in the community about the organization and their mission.

Websticker partners with many non-profits to help with ideas, design and creative, and printing of quality stickers that increase exposure and funds. Check out more ideas and tips on how we can help your non-profit.

Jeff Nicholson

Jeff Nicholson is the founder and Creative Director at Freely Creative, Inc. and Websticker, a sticker marketing company specializing in the design and production of custom stickers, decals, labels and magnets. He is the author of Stick This! Using Promotional Stickers To Build Identity, Create Word Of Mouth and Grow Sales.

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