One of my favorite and most economical marketing ideas for delivering custom promotional stickers to fans, members, customers, and/or prospects is to turn stickers into promotional sticker postcards and direct mail. Sticker-postcards turbo charge marketing with stickers. It is very surprising that more businesses and organizations don’t take advantage of this powerful marketing tool. Here are some quick reasons why your business should consider custom printed sticker postcards in your marketing mix.
1) 100% Open Rate – There’s no need to tease or trick to get your mailing opened and read. With promotional postcards there’s nothing to open. Recipients can see your message and gift (sticker) without opening anything. Just like a promotional sticker on a car, impressions are made regardless of interest or intent.
2) Cheaper To Mail – First Class Postcards are .61 cents to mail, 17 cents less than regular mail. Business Bulk Rates are even better. This can really add up for larger mailings and coupled with the savings on not needing envelopes and extra folding and collating the savings can be extensive. Just make sure your sticker postcards do not exceed a 6″ X 4.25″ sheet size for that rate (we’ve certainly printed larger postcard stickers, it’s just higher postage).
3) Gift Built Right In – No need to stuff an envelope with a sticker or added promotional item. With sticker postcards the gift is right there… making an impression. This makes the mailing harder to throw away, or ignore the message delivered on the back, as there is something of value attached.
4) Marketing Versatility – With the use of die cutting several different stickers can be delivered on the front of a promotional sticker postcard – Perhaps one for cars and two smaller ones for helmets or electronic gadgets. It is also possible to make changes mid run to the copy on the back so the postcard can be tailored with different messages for different uses. For instance, an organization may use some as thank-you notes, some as event calendars, and perhaps some left blank for hand written notes or a retail sale item.
5) Very Targeted – Unlike handing stickers out to who ever wants one at an event or at your place of business, marketing with stickers combined with postcards are mailed to very specific, targeted lists. School alumni, people that bought a specific product in the last month, fan club members, etc…. all can be targeted with very specific messages and your sticker gift.
As an example, Websticker once produced custom sticker postcards for a ski resort, which (among other purposes) was a follow up message and gift to people who had been injured at their resort. It was very targeted, showed they cared, was cheap to mail and put a gift (which also happens to be a mini billboard for their resort) into the customers hands. There are many variations and options when marketing with stickers.
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More Tips on Marketing with Stickers & Getting The Most Out of Custom Sticker Postcards
Don’t skimp on quality – It can be tempting to get the cheapest stickers possible, but remember the stickers represent your brand. If the stickers are too flimsy and get damaged in the mail or begin to fade or breakdown once applied on a car, it’s your image that also may fade and break down.
Make it stick – Have a design that connects with your target market that they will be proud to display. The main goal of your direct mail sticker marketing piece may be to deliver a message that is not ignored, but also having promotional stickers that excite recipients and perhaps end up displayed to the public are bonus impressions, encourage word of mouth and an incredible marketing value that can’t be ignored.
Websticker can help with creative design, copy writing and layout ideas for custom sticker postcards at no charge. Want to reach your customers and fans with targeted messages that can’t be ignored, a welcomed gift, and a super low cost brand building tool for you? Contact us and let’s talk!
*Yes, we can also set you up with complete mailing services if needed.
Jeff Nicholson is the founder and Creative Director at 
10 Responses
Hi Jeff, Are there any postal rules about sending these type of postcards – e.g. for getting stuck in sorting machines etc? Thanks.
Hi Rebecca – The official rules and rates for Sticker Postcards are the same as regular postcards. But, that said, different Post Office branches may have differing opinions/advice and there is increased risk of damage of the Sticker Cards in transit due to differently calibrated sorting equipment and handling. There usually are not problems with small batches and for larger mailings it can be wise to work with a mailing house/service that is familiar with these types of bulk mailings. It is also wise to have the Sticker Postcards designed, laid out, and printed for minimizing damage in the mail (ie. thick enough backing paper, space for P.O. bar codes, etc.) and, of course, having the greatest amount of impact on the receiver.
At Webstickere are always happy to review any designs or ideas and offer any advice, suggestions, referrals, etc. that we can.
Love it. We just filled out the form to inquire about pricing. Hope this works well for us. We’d like to use in our Onboarding sequence of events for new clients.
Sticker postcards are great, because they serve two purposes- a marketing message & a promotional item- all in one!
I was wondering if it would be possible for you to make a postcard with multiple stickers on it?
Thanks!
Definitely possible – we do it all the time and love it as a marketing tool. More info here; https://www.websticker.com/product/postcard-stickers-sheets/
I am interested in printing a card with a sticker for a large raffle board for a non-profit fundraiser.400 copies. Artwork will be supplied. Interested in cost for card with peel off sticker. Sticker needs to be approx. 2″x2″.
Please contact me ASAP with estimate. Event date is May 2.
Thank you.
We will e-mail you shortly to get further details and get you some pricing. Thanks! Jeff
Local Mobile Marketing One of my favorite and most economical marketing ideas for delivering promotional stickers to members, customers and/or prospects is to turn stickers into postcards and direct mail.
Great idea Jeff. -Alec