It bears repeating to think beyond the car bumper when creating promotional stickers. If you are looking to maximize impressions and impact you want stickers that are versatile and can be stuck in any number of locations (indoor and out) – especially where your target market will see them.
For ski areas, being on cars is nice but being on helmets and equipment is essential as well. For bands, you want to be on guitar cases, equipment, bathroom walls, etc. (as well as cars). For business to business advertising you may ideally want to be on laptop computers.
This versatility needs to be considered before designing and distributing a promotional sticker. There may also be businesses for which an outdoor promotional sticker may not be the best fit at all and a fridge magnet, sheet of paper labels, or another promotional product may be a better fit.
Don’t hesitate to talk with your customers and fans about what they want and are willing to use or display. Then get assistance from professionals that can help optimize the power of your marketing with promotional products.
Jeff Nicholson is the founder and Creative Director at 
