Rebranding is an update/change to the identity (logo, message, image, culture) of a company or product. This identity shift can be done for any number of reasons. I won’t get into the whys or hows of rebranding here, but once a new image, message and identity are in motion or completed and need to be communicated to the public, stickers are an essential rebranding tool in effectively establishing the updated brand.
From a technical standpoint stickers can be used as a rebranding tool to update product labeling without a need to waste existing inventories or delay the launch of a new identity. Sticker can instantly cover over old labeling and rebrand products and simple signage.
Promotional stickers as a rebranding tool can be distributed to key customers and prospects. Long lasting vinyl promotional stickers are simply the lowest cost, highest impact tool for building exposure for a new logo or message. A properly designed promotional sticker that resonates with a specific target market will be accepted and displayed. This is essential for any rebranding tools. Though stickers are basically mini-billboards they are not paid advertising, they are endorsements of a brand or message. This fact dramatically increases exposure and word of mouth marketing for rebranding efforts.
One excellent rebranding tool for communicating an identity shift is with sticker postcards mailed to existing members, advocates and customers. Another rebranding tool is sticker hang tags added or distributed with products. And, custom stickers can be handed out, mailed, distributed through a strategic partner, inserted in publications or packaging, etc. A successful sticker marketing campaign is basically a successful branding campaign.
Websticker is a marketing company focused on the design and printing of custom stickers and labels. We’re here to help with the best design elements and sticky branding tools to effectively build brands, new or old.
Jeff Nicholson is the founder and Creative Director at 
