An old but great article from FastCompany.com of an excerpt from the book Make Something People Love – Lessons From A Start-Up Guy by Alexis Ohanian. It’s about the start of Reddit. Great endorsement of the power of custom stickers for start ups and small businesses. Reddit stickers are also a great guerrilla marketing example. I love this from Alexis;
“this marvelous community of communities owes its existence to a massive advertising budget of…$500. To date that is the sum total of money that has been spent advertising reddit. Five hundred dollars, and every dollar of it spent on stickers.”
This is also of sticker and guerrilla marketing interest;
“The focus was on building a great product and a community online–the stickers were just an excuse for people to show their allegiance. Stickers have now become a currency for startups.”
Check out the book or read the excerpt here
Jeff Nicholson is the founder and Creative Director at 
