A Real-World Postcard Marketing Example That Keeps Working
The Goal
Positive Tracks wanted a better way to connect with event participants, donors, and sponsors from their Sweat for Good Games.
Their goals were simple:
- Stay connected with supporters
- Increase visibility in the community
- Support ongoing fundraising efforts
They needed a postcard marketing approach that wouldn’t be thrown away right after it was received.
The Solution
Positive Tracks chose custom sticker postcards—a format that combines postcard direct mail marketing with something people actually keep and spread, high quality custom stickers.
Here’s what they did:
- Sent sticker postcards to event attendees, donors, and sponsors
- Designed a sticker tied to their “Sweat for Good Games” brand
- Added a QR code for easy engagement tracking
- Later created a second version for new donors and runners
This is a great example of postcard marketing done right—giving people something useful instead of something disposable.
The Result
The results were clear and meaningful:
- More visibility: Stickers started showing up around town on water bottles
- New engagement: The QR code brought in additional clicks
- Positive feedback: Their team and board loved the final product
- Repeat success: They ordered a second round of sticker postcards
- Referrals: They recommended the product to other organizations
“We’ve seen the stickers ALL AROUND town on water bottles, which is great visibility for us. We’ve received great feedback on them from our event committee and Board of Directors.”
“We would absolutely use this medium again… we ordered a second, more generic sticker postcard that we send to new donors and runners. I’ve recommended Websticker to other local businesses!” – Heather at Positive Tracks
Why This Works | Postcard Marketing That Lasts
Most postcard direct mail marketing gets a quick glance, then gets tossed. Sticker postcards are different. They stick around—literally.
When someone puts a sticker on a water bottle or laptop, your message keeps getting seen. That turns one mailer into ongoing exposure.
Key Takeaways
- Custom sticker postcards last longer and work harder than traditional postcards
- They turn supporters into brand ambassadors
- They increase visibility without extra cost
- They’re easy to repeat and scale
Ready to Get More From Your Postcard Marketing?
Stop sending direct mail that gets thrown away. Start sending something people engage with, keep and spread.
• Create your custom sticker postcards today
• Request a sample pack
• Get a custom sticker quote for your next campaign
Jeff Nicholson is the founder and Creative Director at 
One Response
I am a new sticker postcard customer of yours of two designs (more to come!) and a solid believer in the power of this product. Thank you for this timely blog topic on sticker postcards. Just last night I was brainstorming how I was going to pitch this exact idea to an organization I’m a part of and you eloquently and succinctly hit some amazing points!