Custom Sticker Design and Ordering Details
|Below are the answers to the most frequently asked questions regarding Websticker and our custom sticker, decal and label printing. Just click on the blue tab for details. We also recommend searching Jeff’s sticker blog for additional information. If you don’t find an answer here or at blog please chat (bottom right), e-mail or call. We’re here to answer any questions.|
Keywords and search terms like "custom stickers", "custom decals" and "custom labels" can have various meanings between different printers and individuals. A label is a sticker - a sticker is a decal – a decal can be a label - and round and round we go. The desired end use of the custom adhesive product is the most important detail in figuring what type of sticker is best for your needs. Review our Custom Stickers Page to determine what sticker product is best for you and don’t hesitate to contact us if you have questions or special needs not covered there.
There are a number of compelling reasons that Websticker is the best choice for any custom sticker, decal, label or magnet printing need. Reasons include our quality, experience, focus on promotional products that stick, multitude of production methods, and probably, first and foremost, our customer service. You can get to know more about Websticker and see our exceptional staff at our About Us Page or just pick up the phone and give us a call (802) 253.2011 - our contact info is at the bottom of every page.
We prefer not to send out catalogs but do have access to some on-line catalogues if you need to review product options not covered on this website. Generally, we have found it is of much more value to work one on one with you to determine your needs and make relevant suggestions. There are thousands of design possibilities; different materials, adhesives, sizes, etc., narrowing down the choices makes the process easier for everyone. We will gladly put together a sample packet or e-mail further photos or information when we are familiar with your project and needs. We want you to be completely confident with your choice of materials, adhesives, and the overall quality of our printed work.
Based on the information you supply to us we will always suggest alternatives or make design suggestions if it will bring down your price or give you better overall value. But, below are some of the general factors that effect overall pricing of stickers, decals, labels and magnets.
Material -Paper is less costly than white and yellow vinyl. Clear and chrome polyesters will cost more than most vinyls. Holographic materials, reflective and over laminated vinyls, and static vinyl will cost more than basic vinyl and polyester. In many cases the type of adhesive and material can affect price considerably so comparing options and alternatives is a good idea.
Print Method -Depending on your needs and the desired durability of your sticker there are different print methods that will affect price. For instance for 4-CP (full color, four color process) there may be 4 or 5 different print methods from flexographic to offset to screen printed to digital that may effect price and the quality of your sticker.
Size -Stock sizes are less expensive than a custom size or shape. Larger sizes use more material and therefore usually cost more. There are different size price breaks for custom stickers (5 or less square inches, 9 or less, 16 or less, 27 or less, etc.) so sometimes a slight adjustment of size can reduce costs.
Colors -Each additional color added to your sticker (front or back) increases the overall price. We have 33 stock colors but exact PMS color matches will require a matching charge ($45). With full color (four color process) there are a number of different print methods available that may increase costs or in some cases decrease costs for multi color decals.
Quantity -Price breaks for most (excludes larger sizes) outdoor durable stickers are at 125, 250, 500, 1000, 1500, 2500, 5000, 10,000 and on up in 5000 increments. Best pricing is at these breaks. Higher quantities lower the cost per sticker or decal. Larger stickers have lower minimums. Roll label price breaks are at 1000, 2000, 3000, 5000 and on up in 5000 increments.
Basic layout and design work is free of charge on all jobs.
We can take your logo and resize, add text, figure out most effective layout and size, etc. Our art department can also create logo's and layouts from scratch using thousands of font, graphic, and clip art options.
We will e-mail mockups, suggestions, and comments, and then with your feedback continue to improve and alter artwork until you're completely satisfied and ready to order.
Occasionally, more extensive logo design and identity development, recreating complex art, or custom graphic work may require art charges ($50 per hour). We also, obviously, need to charge for design work being used for applications other than stickers or products we produce.
We will not go to print with substandard art.
Here is an overview of general production times for various products. The range reflects the unknowns such as very high quantities or special added services. These production times do not reflect added (UPS) shipping time or weekends and holidays.
|Bumper Stickers||2-6 days|
|Custom Outdoor Stickers||5-10 days|
|VSP Digital Outdoor Sticker||5-6 days|
|Vinyl Cut Decals||10+ days|
|Roll Labels||2-7 days|
|Domed Decals||10-11 days|
|Indoor Magnets||5-6 days|
|Outdoor Magnet||5-10 days|
There will be an estimated time frame listed on your specific product price quote.
Rush orders are sometimes possible depending on factory availability.
If you have a specific date that your stickers are needed, just ask. We'll do what we can to accommodate your delivery requirements.
We will never say, "yes, we can" (meet a deadline) unless we know we definitely can.
Our minimum order on most screen printed and other outdoor durable stickers, decals and magnets is 125. There are lower minimums for larger stickers such as truck door signs and equipment decals and magnets.
For large digitally printed wall stickers or vehicle magnets we can do as few as 2.
If you need just a few smaller custom stickers or decals review our small run resources for convenient and cost efficient options.
Many types of files can be sent via e-mail or Pricing Request Form to us for review for quoting; tiff, gif, jpg, png, pdf, eps, ai, psd, indd.
Our preferred program for files that need added work and for final printing is Illustrator (ai). But we can also accept any vector files for spot color printing or any files over 300dpi (at actual size) for full color (4-CP) printing.
We can recreate or vectorize many art files but it is always preferable to start with original high resolution files (vector if possible) to avoid possible added charges, time delays or quality issues.
Due to the setup and films needed for screen or flexo printing it is not economical to produce one sticker sample.
We do however e-mail digital proofs for approval of every design before going to print. We usually e-mail low resolution gif or jpg files.
In some cases physical digital prints can be mailed if necessary.
We will not begin any job without approval of art and we will do everything possible to get you what you need to be completely comfortable before committing to an order. While we try our best to proofread, it is ultimately the responsibility of the customer to carefully proof design layouts and copy. It is our responsibility to print a quality product that matches the approved proof. We guarantee the finished product 100%.
Spot colors are not blends of colors that create other colors but individual colors that can be assigned PMS numbers. Our stock colors are spot colors. Halftone screens and limited blending are still possible when screen printing spot colors but are limited to a resolution of 300dpi and screens between 10-80%. websticker.com/gradients.php
Four Color Process (4-CP) is a blending of 4 colors (CMYK) to create multicolor effects or more detailed blends of color. Putting a color photograph on a sticker requires four color process. Printing a rainbow where colors blend one into another would require four color process. There are a number of different printing methods used for full color, 4-CP stickers and labels. They can be reviewed on our Full Color Page.
Yes, with screen printing you can do screens, gradients and halftones. But keep in mind the resolution quality of these fades, blends and color percentages will not be what you see on your computer screen or what you can print out of your printer.
Solid dots are used to create the various shades of ink. You can see some examples and information here. Not all screens, gradients and halftones will work effectively for a screen printed sticker design.
Digital, flexo or offset printing with four color process may be a better option for stickers with fades, tones, and gradients. We recommend you e-mail your designs for review if you have any questions.
We will be happy to make recommendations, adjustments, and/or any cost saving or image enhancing suggestions. See Gradients
Yes, there are some ways that can be reviewed to change copy, change colors or group multiple stickers on a sheet within a single order.
If your sticker remains the same size/shape and color we can do copy changes mid run.
With digital or offset printing we can do complete full color design changes if size and shape stays the same. With screen and flexo printing only one color can be affected by the change. Changes must be in multiples of 125 for outdoor stickers (1000 for roll labels). Also, a screen printed order can be split between different colors with a "color change". The design must stay the same and just one color (sometimes two) can be affected.
We cannot mix "copy changes" and "color changes" within the same order unless using digital or offset printing methods.
It is also possible to place multiple stickers on one sheet using thermal die cutting, kiss cutting or face slitting. This option should be considered if you have multiple stickers that will be distributed together or have very small stickers that you will be applying yourself (so it doesn't matter how many are grouped on a sheet). This may be the best way to optimize value.
We will not gang stickers on one sheet and then cut them as a separate service. If you have questions about what is possible for a specific project just call us with your goals and ideal needs and we'l let you know what's possible at the best value.
We accept payment by check, money order, or credit card (Visa, Mastercard, Discover, American Express). We require payment in full to begin production for most custom orders. For repeat clients we may, at our discretion, set up Net 30 terms.
Though we have a no-haggle policy and try to give the very best pricing and suggestions we can right from the start, we obviously want to work with you if you have certain budget or time constraints. We won’t simply lower a price but we can review size, design, print method, quantity and other details to determine if there are other options that can meet your needs and your budget.
We handle all sponsorship and donation requests with our Sticking With You Program, through which we offer a sticker or label job each month completely free of charge to a worthy cause. You can review details or apply for the program at our Charity Sticker Program Page.
For any other marketing partnership ideas or requests please contact Marketing Director, Jeff Nicholson.
We hear this question a lot and although we focus on production and not distribution we can perhaps help point you in the right direction and share our opinions. As far as protecting ideas from us, there is nothing to fear as we have no interest in selling pre-made stickers commercially and focus entirely on servicing our clients custom sticker needs. We are happy to sign non-disclosure forms if it is important to you or the development phase of your product idea.
Protecting sticker ideas -
Your original graphics and phrases are covered by a copyright the moment they are written or created. You can use the "C" symbol without registering the work. Officially registering with the Library of Congress costs about $30 and is necessary if you were ever going to need to take legal action. In most cases with stickers, legal action would never be worthwhile. We suggest adding the "C" symbol on original material (it's free) to discourage copying. We also recommend you do thorough internet searches yourself to determine how original and strong your idea is and that you are not infringing on someone else.
If you are using an original graphic, logo, or phrase that is integral to your business, you may need trademark protection. You can find much more information, forms, and answers to questions on copyrights and trademarks at: www.uspto.gov/main/trademarks.htm
Selling sticker ideas -As with any product idea, it is very difficult to sell sticker ideas. You could target a specific company with what you believe would be a profitable product (sticker) but these companies usually have plenty of their own ideas. It makes more sense to initially create them and sell them your self. If it is properly protected and a huge hit you could then look, perhaps, towards distribution partnerships, licensing, etc. But these arrangements are not very common.
Selling them yourself -
Many of our clients sell or distribute their stickers online with their web site. Selling directly to the public is always the most profitable. But, if you want to sell off-line through retailers there are a few options. You can drive around pushing your wares to whoever will listen or you can find a sales rep to do it for you. We recommend finding a sales rep already selling to the stores you want to target with your product(s). They cover much more ground then you could on our own and are connected with other rep networks to cover even more ground. Sales Reps usually get a percentage of the sales they make. 15% is what one of our clients pays. Reps also will probably not be interested in one product. They want to represent a full line of desirable stickers and perhaps have display options - whatever helps promote and sell the products. As a general rule, retailers like having a 100% mark up.
If it sells to the end customer for $2, sell it to the store for $1. If stickers sell for $1 sell them to the store for 50¢. It is also desirable to sell them in quantity. You don't want to deal with selling 10 stickers at a time (unless you are selling direct). Sell them to resellers/retailers in batches, perhaps 50, 100, 150, 200 with larger quantities having a better price. Encourage stores to buy more and make it worth their while. You don't want to deal with consignment - it's a nightmare to keep track of. If anything, offer to buy back unsold merchandise after a certain amount of time has passed. But again, why encourage people buying larger quantities if you are going to buy it back (perhaps damaged). They then have paid less for the product.
There is more information and opinion on selling sticker ideas and product in this blog post; How Do I Protect My Great Sticker Idea?
If you have another question not covered here or on this web site please e-mail us or give us a call 802.253.2011.
When you want your name to stick, Websticker is here to help.