The goal of using promotional stickers in your marketing campaign is to help spread the message about your brand in an inexpensive, fun way. The more people who are exposed to your brand/message, the better. Seems obvious, however, there are ways to maximize your efforts and get your message out in front of the right people. When you distribute your stickers, it stands to reason that you will want your tactics to be as effective as possible. Businesses can optimize sticker distribution with a well designed sheets of stickers.
One way to optimize your distribution is to use custom sheets of stickers – multiple stickers and potentially different designs on each vinyl sheet. By using a custom sticker sheets, brands have a chance to raise the perceived value of the stickers, offer options, and thus expose more people to the message and brand. Sticker sheets also streamline the design and printing process because multiple stickers will go on one sheet. Here are some reasons why you should consider using custom sticker sheets:
Streamlined Packaging
Because all the stickers you will need to distribute will be on one sheet, it makes the sticker distribution process much more streamlined. Sticker sheets can contain everything that you need to pass along, which will make the process much easier, and much more fun for those you give the stickers to. Marketing copy can be included on the back of the vinyl sheets.
More Cost Effective
Another benefit to using sheets of stickers is that it is more cost effective than printing large batches of multiple, individual stickers. If your marketing campaign includes multiple sticker designs, printing a sticker sheet is a good way to keep the costs down. Printing multiple separate sticker designs is more expensive because it requires multiple sticker printing jobs. When putting multiple stickers on one sheet, there’s only one printing run needed.
Emotional Connection
Using custom sheets of stickers engages your customers and creates an emotional connection. One of the main reasons for this is that the smaller stickers encourage the customer to personalize their items like laptops, water bottles, equipment, cars, etc. Also, since there are multiple designs on the sheet, the customer is further engaged by making decisions about the sticker designs they prefer and what to do with them.
Utilize the Back of Custom Sticker Sheets
When using a sticker sheet design, you also have the added advantage of the white space on the back of the sticker sheet. This gives you the opportunity to print additional brand information on the back of the sticker sheet, which will increase the effectiveness of the campaign. Information you may want to print on the back includes your logo, contact information, company information, and more. Basically, anything that will increase brand awareness is a good fit for the back of the sticker sheet. The sticker sheets can also be mailed as sticker postcards, one of the best sticker distribution tools available.
Jeff Nicholson is the founder and Creative Director at 
