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Custom Sticker Quality Testing and Outdoor Durability

Websticker just completed some extensive sticker testing using Accelerated Weather Testing Equipment at our sticker factory. We compared flexographic printing, offset printing and screen printing sticker quality and durability. We also compared different sticker companies products. We’re still sorting through results but it became apparent that the comparative photos and data just aren’t that exciting. So, we came up with an idea to do a series of random, unscientific, sticker quality testing.

Check out this video of my son Eric set loose with a durable screen printed vinyl sticker on his shoe. It’s very doubtful that anyone would ever need a sticker to hold up for this purpose but it was much more fun and quick to test sticker quality in this random manner. Frankly I was amazed it stayed stuck to the flexible, rough surface of his shoe.

Why are some outdoor sticker products durable outside for 3-5 years when others may begin to fade after a year? Why won’t an over laminated paper label hold up outside? Why will fluorescent inks begin to fade in direct sunlight after just 30 days? These are all good questions and at Websticker we can answer them all.
It is important for consumers to know details of print methods, materials and the projected (or guaranteed) life span of any custom sticker product you may be considering. I talked a bit about the top questions that should be asked by a sticker printer or sticker distributor in a previous video – What is the sticker being used for? Where will it ideally be applied? How long does it need to last? The bottom line for Websticker – We want to produce the most effective, economical and durable custom stickers possible for your specific needs.
Websticker welcomes your questions, ideas for further random durability tests, and samples are always available for testing your own desired applications.
author avatar
Jeff Nicholson
Jeff Nicholson is the founder and Creative Director at Freely Creative, Inc. and Websticker, a sticker marketing company specializing in the design and production of custom stickers, decals, labels and magnets. He is the author of Stick This! Using Promotional Stickers To Build Identity, Create Word Of Mouth and Grow Sales.

Bio

Jeff Nicholson is the Chief Creative and Lead Sticker Expert at Websticker.Jeff Nicholson is the founder and Creative Director at Websticker, a marketing company specializing in the design & production of promotional stickers, decals and labels. 

An authority on marketing with stickers, Jeff has been a pioneer in the creative use of custom stickers by brands and businesses to connect with customers and prospects. Jeff is the author of Stick This! Using Promotional Stickers To Build Identity, Create Word Of Mouth and Grow Sales. 

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