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How to design stickers that will be cool, displayed and seen? Most importantly the stickers need to completely resonate with your customers, fans or target. Unlike other marketing collateral, promotional stickers should be looked at as a gift. A sticker is something the customer can really enjoy. The ultimate goal of a sticker design is that it should connect with customers. If it misses the mark, you’ll lose your chance to develop these connections and relationships.

So, how to design stickers your customers will love? That’s easy – get them involved in the sticker design process! There are two basic ways that you can get customers involved with the design. The first is to ask them for their input in various stages of the design process, but have a designer or yourself actually create them. The second option is to encourage your customers to either submit ideas or to actually create their own designs. With AI design assist this is very easy these days. Here’s some advice that will help you take these two basic ideas to the next level.

Hold a Contest to Design Stickers

One way to get customers involved with the design process is to hold a contest. This works especially well if you’re asking them to submit their own ideas or design their own stickers. People can submit artwork and also vote on which ones they like the best. The winner of the contest will be the proud creator of the most popular sticker design. If you would still like your team to actually design the stickers, you can ask your customers to submit ideas and then vote on the ones they like the best. Then, your team can develop finished designs based on the winners.

Have People Vote on Sticker Designs

Getting people to vote is a great approach if your team is looking for feedback for any designs they’ve come up with. That way, your customers can decide which designs they like best. If possible, ask them to give you a reason why they chose the way they did. Then, your team can make any necessary adjustments. You can do this several times during the design process. The benefit of having people vote is that you can really get a feel for what the majority of your customers are looking for in a good design for your organization.

Use Social Media to Nail Down Best Sticker Designs

One of the most effective ways to ask for your customers’ feedback is to use social media. Sure, you can ask people in person to submit ideas, vote on designs, or even submit their own sticker designs. However, asking on social media enhances your reach. Also, when you use social media, there is the potential that it may go viral and reach even more of people. For example, if the contest you’re running has a great prize, customers will tell other people in their social circle to participate. So, your reach will go much further than just within your current followers.

How to design stickers that people love? No matter what your end goal for creating and distributing stickers is, if your design doesn’t resonate with your base market, you won’t achieve your goals. By involving customers, fans or followers in the process, you’ll automatically create something that they’ll be happy with.

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Jeff Nicholson

Jeff Nicholson is the founder and Creative Director at Freely Creative, Inc. and Websticker, a sticker marketing company specializing in the design and production of custom stickers, decals, labels and magnets. He is the author of Stick This! Using Promotional Stickers To Build Identity, Create Word Of Mouth and Grow Sales.

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