Are you designing or buying custom stickers in hopes customers and supporters will drive them around on their cars? If so remember this best sticker design tip:
Your promotional sticker is not about you, your organization, your product, or your clever message.
A promotional sticker is about your supporters and clients – it must resonate with the displayer. It’s personal. Like what they wear… or how they cut their hair. If someone puts a sticker on their car they are saying something about themself, what they believe, or who (or what) they are proud to be associated with. Hopefully that’s you. This is the #1 sticker design tip – It’s all about them!
Promotional stickers should not be designed like billboards or advertisements. If they are they won’t be promotional at all because they won’t be applied on cars or in any visible locations. An effective sticker campaign begins with effective sticker design. An effective sticker design begins with knowing and connecting with your supporters. The best promotional stickers are badges, not signs.
The best sticker design is to create a (sticky) badge for customers and prospects, something they are proud to be associated with and fits their lifestyle. It’s not an ad. It’s not a billboard. It’s not about what you want, it’s about what you both want.
More:
Effective Sticker Design Targets Two Goals
Why You Should Involve Customers In Sticker Design
Should Your Sticker Design Scream or Whisper?
Relationship Marketing, Love and “Badgers”
Jeff Nicholson is the founder and Creative Director at 
