When designing and producing promotional stickers, one of the first questions to ask is where do you ideally want the stickers you distribute to be displayed. Car windows and bumpers might immediately come to mind but that may not always be the best or only option. Here are my picks (based on observations and feedback) for the top sticker target locations. These are in no particular order and optimum locations will vary depending on your industry/target market and marketing goals.
1) Vehicles
2) Laptop Computers
3) Helmets (and Hard Hats)
4) Water Bottles (the long term reusable type)
5) Sports Equipment (skis, snowboards, bikes, skateboards, etc.)
6) Tool Boxes
7) The Street (lampposts, signs, electrical boxes, etc.)
8) Refrigerators or cooler doors (may be a magnet instead of sticker)
9) Walls or Windows
10) Clothing (short term promo)
The question to ask when designing custom stickers is; where are the best locations for your fans and customers to start conversations about you or your product? How can you encourage where promotional stickers ideally are displayed?
Any other ideas, stories or suggestions of prime locations for promotional sticker exposure? Let us know in the comments below.
Jeff Nicholson is the founder and Creative Director at 
