I harp constantly on the need to think beyond the bumper when creating promotional stickers. If you are looking to maximize impressions and impact you want stickers that are versatile and can be stuck in any number of locations (indoor and out) – especially where your target market will see them. For ski areas, being on cars is nice but being on helmets and equipment is essential as well. For bands, you want to be on guitar cases, equipment, bathroom walls, etc. (as well as cars). For business to business advertising you ideally want to be on laptop computers.
Don’t think that having a promotional sticker on a laptop is worth much? Way back in 2010 Cameron Herold was selling sticker space on his laptop for $2500 a pop. He sold space on his cell phone as well. Obviously, in the right locations displayed by the right person there is a lot of value in putting a logo/sticker in front of a targeted market.
I’m not suggesting you sell space on your laptop (though you should consider it if you do a lot of travel and do speaking engagements) or that you pay to be on someone else’s laptop. What I am recommending is to be aware of the best locations, events, and target audiences and design promotional stickers that have the best chance of showing up and being noticed and perhaps talked about. That’s free word of mouth marketing – the most effective marketing available.
Another Sticker Case Study
Websticker worked on the creative and design for a sticker for Business Beware. Business Beware helps raise awareness of difficult to please customers, helps resolve payment issues, and offers a location for businesses to not just complain but do something about problem customers. A typical bumper sticker or car sticker would be of absolutely no promotional value in this case. We needed to create a sticker that had the best chance of getting in front of business owners, peeking interest and starting a conversation. So, we went with custom laptop stickers – a small sticker that could go on notebooks, laptops, office equipment… places business folks would likely apply it and other businesses associates would see it.
We didn’t just make a sticker of the Business Beware logo, instead we used one of their mantras, “The Customer is Not Always Right” as the main design element to get business owners attention and draw them into the conversation. These promotional stickers had much more mileage and garnered more attention than a larger logo sticker ever could.
Here are 5 Tips on designing more effective custom promotional stickers.
Jeff Nicholson is the founder and Creative Director at 
5 Responses
You can buy a laptop skin that describes your personality and people will know what kind of a person you are by looking at your laptop. If you are a rocker you can buy a rocking laptop skin with burning music image.
Jeff, you are awesome! Thank you so much for making the stickers for us at Business Beware!
Many business travelers are using company owned laptops. These business' should consider promoting themselves in a fun, creative way right on their own laptops!
advertising from laptop stickers is quite a useful way to advertise, today many big companies are using this idea today, and it is working great for them.
I had not ever thought of or seen anyone advertise on their laptop using custom stickers. For those who travel a lot – that is a brilliant idea!