In business and life it is important to be busy either telling stories or living stories. If someone asks, “what’s your story?” and you don’t have an answer, or anything that excites you, it’s probably time for a change. Time to shake it up – time to start creating a better story.
Good marketing requires the telling of stories: What makes you different? What makes you interesting? What makes you special? Why should someone care or get excited about what you do? Step one, of course, starts with you caring and being excited about what you do.
What does this have to do with promotional stickers? Promotional stickers are an exceptional marketing tool for building and spreading identity (the story). If you’re passionate and excited about what you do you obviously want to share that passion and grow your community (and bottom line). Remember, a good promotional sticker is not perceived by your fans and community as an “advertisement” – it is a valued product, a badge, that they choose to display in order to associate themselves with your organization or message. If people want to be a part of your story shouldn’t you give them any means possible to help them show their support and further spread that story? Promotional stickers are one of the very best marketing means to encourage word of mouth and build identity.
I personally have a passion for the power of stickers. Custom promotional stickers are part of every story we tell at Websticker. Our business cards are promotional stickers, our postcard mailings are promotional stickers, our car (the Sticker Mobile) is covered with promotional stickers, our packages and invoices include positive stickers, and Ned (our director of goodwill and positive vibes) is in sticker form all over the world. The power of promotional stickers to help organizations tell their stories is an integral part of our identity. And, we certainly want to give people the means to spread it any way we can.
Jeff Nicholson is the founder and Creative Director at 
