What are Promotional Stickers? Custom promotional stickers, simply, are stickers, labels, or decals that promote events, products, companies, bands, candidates, organizations, or even opinions or a point of view. Varieties of self-sticking vinyl or paper are used to stick information, logos or advertising in locations that make impressions – building identity or promoting action.
A fluorescent promotional label with “50% Off” stuck to a product is promoting the discounted price and sale of the product. The stickers promotional on the side of a company van promotes that company, services and contact info. Promotional bumper stickers are handed out in hopes supporters will drive around promoting a candidate or cause.
Of course there is another more personal side to many custom promotional stickers in that people often apply stickers to their cars (or other locations) to “promote” their own interests and beliefs – to express themselves, much like having a tattoo. If they love a band… are proud of where they (or their kids) went to school… hate (or love) the President or a political candidate – it’s personal, but still a promotional sticker. The band is being promoted but so is the idea of being associated with that band. The school isn’t really saying “this is who we are” and “this is what we want you to do” – The driver of the car is the one promoting “I’m part of this tribe…. and proud of it”.
If you are creating custom promotional stickers for your company, product or cause this brings us back around to knowing not only what you want to say and promote, but also who you want to say it to. Are you creating an advertisement designed to create impressions about you? Or, are you creating a custom stickers promotional badge so people can express themselves and their interests? There is a big difference… and a big difference in the amount of impressions, word of mouth and “promoting” that can be achieved if you can manage to create custom promotional stickers that work in both capacities.
Who are you designing promotional stickers for and what action do you want them to take? You may be missing out on a lot of free exposure.
Related to optimizing promotional stickers:
Should Your Promo Sticker Scream… or Whisper?
Relationship Marketing, Love, and Badgers
Don’t Just Pass and Pray, Prod and Profit
Jeff Nicholson is the founder and Creative Director at 
